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Marketing / Advertising Jobs

Help promote businesses, products, events, charitable causes, and more by working in the marketing, advertising, and public relations field. Among the jobs: You can work as an account manager for a marketing, advertising, or PR agency, or find a role as a public information officer for the government, universities, or other agencies. The industry is looking for energetic individuals who have training to get the word out about products and events, and who are savvy enough to handle high-stress, on-deadline situations while representing companies or public figures.

Marketing managers
Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organizations products and develop pricing strategies to help organizations maximize profits and market share while ensuring customer satisfaction. They work with sales, public relations, and product development staff. Marketing managers typically monitor trends that indicate the need for new products and services, and then oversee the development of those new products and services.

Advertising managers
Advertising managers create interest among potential buyers of a product or service for a department or an entire organization, or on a project basis. They work in advertising agencies that create advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily. Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising, and they work with the finance department to prepare a budget and cost estimates for the advertising campaign.

Advertising sales agents
Advertising sales agents sell advertising space to businesses and individuals. They contact potential clients, make sales presentations, and maintain client accounts. In addition, advertising sales agents must analyze sales statistics; stay up-to-date on industry trends by reading about new and existing products; and monitor the sales, prices, and products of their competitors. Advertising sales agents are also responsible for developing sales tools, promotional plans, and media kits. Agents may spend a lot of time traveling and visiting prospective advertisers and maintaining relationships with current clients.